Digital
Business Card
-Private iOS App for Employees
Overview
The Digital Business Card app is a private, iOS-native solution designed exclusively for SOM employees. This initiative eliminates the need for physical business cards while streamlining networking and contact management within the organization. By leveraging Apple’s Human Interface Guidelines (HIG) and SOM’s Digital Look & Feel, the app ensures a seamless, intuitive, and professional experience tailored to government employees.
Design & Development Approach
User-Centric & Mobile-First Design
The app was designed following iOS best practices, ensuring a smooth, native experience with a focus on usability and minimal friction.
Native iOS Design – Applied Apple’s HIG framework, ensuring a consistent and intuitive interface.
State of Michigan Digital Guidelines – Integrated SOM’s branding elements to maintain visual consistency.
Networking-Optimized Flows – Designed for quick contact exchange, minimizing manual entry.
Seamless Email Integration – Ensured one-tap synchronization of new contacts into SOM’s official email system.
The Digital Business Card app redefines professional networking for SOM employees, providing a modern, efficient, and sustainable solution while aligning with the state’s digital transformation goals
